Advertiser: JB HI-FI
Agency: ISOBAR AUSTRALIA
Category: Media, Entertainment and Leisure
Brief Explanation
In 2012, we joined forces with Australia’s biggest music retailer JB Hi-Fi, to build and launch Australia’s first digital music streaming service, JB Hi-Fi NOW. The new platform is a world-first music discovery engine that features innovative functionality, world class user experience and sophisticated design to bring Australians unlimited music like never before. With the insight that Australia’s population was increasingly relying on their smartphones, we knew that the next step in creating a well-rounded music streaming service, was to take JB Hi-Fi NOW mobile. Employing our skills in mobile application creation, we built a seamless mobile music player and coupled it with striking and slick visuals. Our designs not only looked good, but they also assisted in usability and the overall user experience. The slick, clean and cool user interface captured the best elements of the JB Hi-Fi NOW online experience and placed it in the palm of the user’s hands.With the JB Hi-Fi NOW mobile application you can:•Discover millions of songs on the go.•Find over 100,000 artists, sorted by genres and sub genres.•Create playlists and listen anywhere, anytime.•Access artist bios, images and album cover art.•Store music in your phone’s memory to use when offline.•Instantly access the JB charts, newest music and saved mix-tapes.The application has been downloaded more than 50,000 times from the iTunes App Store since launch, and reviews on the store have been overwhelmingly positive. With the application now available on Android and Windows Phone, we continue to improve the application through various updates. By allowing people to listen to their music the way they want, where they want, JB Hi-Fi continues to revolutionize the way Australians experience their music.