JBL Digital, Case study Bigger Than Us [casefilm] by Amusement Park Entertainment

The Digital Advert titled Bigger Than Us [casefilm] was done by Amusement Park Entertainment advertising agency for JBL in United States. It was released in Mar 2016.

JBL: Bigger Than Us [casefilm]

Brand
Released
March 2016
Posted
March 2016
Production Agency
Director
Director
Director
Account Executive
Producer

Awards:

LIA 2016
Branded EntertainmentEntertainment AudioSilver Winner

Credits & Description:

Entrant: Amusement Park Entertainment, Santa Ana
Brand: JBL
Corporate Name of Sponsoring Client: Harman International / JBL
PR / Marketing Company: Amusement Park, Santa Ana
Record Label Company: Amusement Park Music, Santa Ana
Advertising Agency: Amusement Park, Santa Ana/Amusement Park Entertainment, Santa Ana
Chief Creative Officer: Jimmy Smith
Creative Director: Poetri/Deirdre Smith
Executive Agency Producer: Deirdre Smith
Agency Producers: Christina Kolbenschlag/Bobby Ware
Production Company: PYTKA, Venice
Director: Joe Pytka/Rel Smith/Sequel Smith
Executive Producer: Gretchen Siss
Directors of Photography: Brandt Weisman/Michael Flowers Jr./Sequel Smith
Editor: Brandt Weisman
Sound Designer: Claudio Cueni
Music Production Company: 2020 Records, Stockholm
Music Producers: John Alexis/Bootsy Collins
Music Composers: Bootsy Collins/Nick Bakerourn
Music Lyricists: Dame D.O.L.L.A./Paul Rey
Music Performed By: Dame D.O.L.L.A./Paul Reyh/Thera-P
Song Title: Bigger Than Us
Description of the Project:
BIGGER THAN US isn’t a song about bigger booties, bigger houses or bigger bank accounts. Nope. JBL, Dame D.O.L.L.A. (Different On Levels the Lord Allows) and Amusement Park Music’s debut release on its new record label is a socially conscious anthem. It’s not only one of the soundtracks to JBL’s teaser film “Listen in Color,” but a soundtrack of the times. It’s refreshing when an athlete (Dame D.O.L.L.A. aka NBA star Damian Lillard) is not so influenced by corporate dollars that he’s too afraid to speak out against injustice. Even more refreshing … when that athlete understands it’s BIGGER THAN US.