Jell O: PUDDING DROP

Credits & Description:

Advertiser: JELLO
Agency: CP+B
Category: Best Digitally Led Integrated Campaign
Advertising campaign: PUDDING DROP
Executive Integrated Producer: Aaron Kovan (CP+B)
Integrated Producer: Abbie Noon (CP+B)
Director: Brendan Malloy (HSI/Los Angeles)
VP/Creative Director: Andrew Ure (EVP/Executive Creative Directorcp/B)
Experience Director: Angel Anderson (CP+B)
Sr. Art Director: Bryan Denman (CP+B)
VP/Director Of Video Production: Chad Hopenwasser (CP+B)
Director: Joseph Kahn (HSI/Los Angeles)
Art Director: Courtney Bowditch (CP+B)
Copywriter: Liza Behles (CP+B)
Sr. Copywriter: Noah Will (CP+B)
Chief Creative Officer: Rob Reilly (CP+B)
EVP/Executive Creative Director: Tony Calcao (CP+B)
VP/Executive Creative Director: Tom Markham (CP+B)
Associate Technical Director: Harold Jones (CP+B)
Sr. Copywriter: Alex Augustinos (CP+B)
Integrated Producer: Chris Lockett (CP+B)
Associate Creative Director/Art Director: Josh Gross (CP+B)
VP/Creative Director: Matt Denyer (CP+B)
Sr. Integrated Producer: Stafford Bosak (CP+B)

Brief Explanation
JELL-O is all about fun. And nobody needs fun more than Super Bowl losers. So this year, even though San Francisco didn't win a trophy, they did win a cup. A cup of JELL-O pudding. After the game, we aired one of two city-specific spots on CBS, congratulating 49ers fans. 36 hours later, we blanketed San Francisco with pudding. And 18 hours after that, we posted a web film documenting the event. In four days, the JELL-O Pudding Drop garnered over 114 million impressions, and gave a sad city something to smile about. Oh well, better luck next year Baltimore.