| Cannes Lions, 2014 | ||
|---|---|---|
| CYBER LIONS | Social: Innovative Use of Social or Community (including emerging platforms for brands) | BRONZE |
| Cristal Awards, 2014 | ||
| DIGITAL & MOBILE | BEAUTY PRODUCT / HYGIENE / HEALTH PRODUCT | CRISTAL |
| Wave Festival, 2015 | ||
| Cyber | Plataformas WEB | PRATA |
| Direct | Uso de Mídia e/ou Estratégias de Marketing Direto | OURO |
| FIAP 2015 | ||
| Internet | Hot Sites | Sol de Bronce |
| El Sol Festival (Espanol), 2015 | ||
| Digital | Alimentación, bebidas, tabaco, hogar, confección, salud, textil y bienestar | Sol De Plata |
URL: http://69.59.17.174/names/
Type of entry: Social
Category: Innovative Use of Social or Community (including emerging platforms for brands)
Advertiser: J&J
Product/Service: JOHNSON'S BABY
Agency: DM9DDB São Paulo, BRAZIL
Client: J&J
Product: JOHNSON'S BABY
Entrant: DM9DDB São Paulo, BRAZIL
Type of Entry: Social
Category: Innovative Use of Social or Community (including emerging platforms for brands)
Entrant Company : DM9DDB São Paulo, BRAZIL
Advertising Agency : DM9DDB São Paulo, BRAZIL
Production Company : UNIT 9 London, UNITED KINGDOM
Chief Creative Officer: Marco Versolato (DM9DDB)
Creative Director: Marcelo Pascoa (DM9DDB)
Art Director: Rodrigo Mendes/Ronaldo Tavares (DM9DDB)
Copywrite: Caio Mattoso/Luciana Cardoso/Marcelo Pascoa (DM9DDB)
Photographer: Sergio Prado/Rafael Castro (DM9DDB)
Art Buyer: Clariana Costa/Alessandra Salles (DM9DDB)
Graphic Producer: Clariana Costa/Nereu Marinho (DM9DDB)
Project Director: Cristiane Rojas/Denis Gustavo (DM9DDB)
Project Manager: Pedro Rais/Vanessa Santin (DM9DDB)
Account Director: Marcelo Passos/Fernanda Marin/Georgia Carvalho/Laura Tieppo/Anelise Reis (DM9DDB)
Advertiser: Andrea Bo (J/J)
Digital Production Company: Unit9 (Unit9)
Creative Execution:
The campaign impacted a total of 24 million people through the use of the site, billboards, print and Facebook.
2.5 million names researched to date and still couting.
Average time spent on site: 7 minutes.
However, it found a way to enter their lives even before the babies are born: when it’s time to find the perfect name. A delicate moment, since people think that names are full of meanings. But the Hello, my name means app brought an innovative and fun and relevant way to search for the ideal name. It’s the brand helping parents make their first big decision about their baby’s life. And by using an environment that is extremely relevant in the parents’ lives, whether they are parents for the first time or not: the digital means.
Johnson’s Baby, leader in the segment, is present in the lives of babies and parents from day one. However, it found a way to enter their lives even before the babies are born: when it’s time to find the perfect name. A delicate moment, since people think that names are full of meanings. But the Hello, my name means app brought an innovative and fun and relevant way to search for the ideal name. It’s the brand helping parents make their first big decision about their baby’s life. And by using an environment that is extremely relevant in the parents’ lives, whether they are parents for the first time or not: the digital means. From nutritional tips, products, questions, or even for information exchange on social networks, the Internet is the main mean to communicate with them.