| Ame Awards 2017 | ||
|---|---|---|
| Use of Medium | Mobile / Cellular / Hand-Held Device: Thailand | AME Bronze Medallion |
Agency: Dentsu (thailand) Ltd
Brand: Kbank Live
Country: Thailand
Executive Creative Director: Nisa Mujjalintrakool
Senior Creative Director: Peabporn Prayudthanakul
Creative Group Head: Krissda Kanittasoontorn
Art Director: Deachawat Sriolankul
Assistant Creative Director: Wutichai Chaometeewut
Senior Copywriter: Tanya Hantaweewattana
Art Director: Narin Panitchpakdi
Managing Director: Wannee Komarakul Na Nagara
Account Director: Darunrat Vasanachitt
Account Executive: Supisara Suwannoi
Assistant Planning Director: Sarun Ladawon
Creative Coordinator: Sukanya Sitthisang
Film Co-Producer: Chawit Pitikorntatiya
Synopsis:
Earning brand loyalty and consumers engagement is not easy for banking industry. K bank, one of a top 3 banking in Thailand wanted to be more engage among one of the biggest target group of banking services – young office workers. With a strong competition on an online space, a space where our target consumers expose to the most. And with regulations from government it is hard to differentiate ourselves from competitors both product and service wise and communication wise. By tapping into one of the most important target consumer insight of “Month end money shortage” and utilizing both brand’s facebook and mobile application to offer helped by sending them survival items to use during the crisis. We’ve put a smile back to our target consumer face at every month end. And ultimately earned their loyalty.