Kaspersky Lab: Earth 2050, Shanghai

Credits & Description:

Category: Electronics, Technology
Media: Digital
Brand: Kaspersky
Agency: Possible
Geo: Russia
Advertising Agency: Possible, Moscow, Russia
Idea / Copywriter: Marat Arutyunov
Chief Creative Officer: Vlad Sitnikov
Creative Director: Artyom Filimonov
Account / Creative Producer: Artur Pechorin
Creative: Mikhail Sinelshikov
Strategist: Dmitryi Voskresensky
Conceptual Design Author: Sergey Andronov
Design: Kirill Klipperstein
Illustrators: Anton Vodogreev, Dmitryi Maksimov
Published: March 2017
Description: POSSIBLE Moscow has developed the https://2050.earth/ interactive portal for Kaspersky Lab, to help raise awareness about the associated cybersecurity issues that the future may hold.
To celebrate its 20th anniversary, cybersecurity company, Kaspersky Lab, has launched an interactive project that invites users to discuss the world of the future, the opportunities it brings and the threats it might cause.
Earth 2050 brings together men and women from artistic and scientific backgrounds, dreamers and innovators, to predict changes in the world, as well as technology and cyber threats in the upcoming 30 years.
POSSIBLE Moscow has created an interactive experience that features the most popular forecasts and theories - including some from the world's top scientists and futurists - and invites designers from all over the world to interpret these scenarios, showcasing their vision for our future.
Marat Arutyunov, creator, POSSIBLE Moscow, says: “The idea was to consolidate futurologists and visionaries in their ambition to describe a future world. We see lots of scientists and futurologists tell us about the future, whilst designers, artists and illustrators upload their works to places like Behance. We wanted to combine them, creating a single web platform where all the predictions and images can be showcased.”
Earth 2050 divides the planet into geographical areas, with each including a forecast on a certain aspect of society's life. Many locations are complemented by futuristic images and even 360-degree panoramas. Any designer, illustrator or artist can upload his or her work to the site and members of the public can comment freely on whether they believe certain predictions will come true.
Earth 2050 is active for a year.