Kaspersky Lab: One Dollar Lesson [video]

Credits & Description:

Client: Kaspersky Lab
Product: Kaspersky Total Security
Entrant: Grey Moscow, Russia
Title: One Dollar Lesson
Product/Service: Kaspersky Total Security
Entrant Company: Grey Moscow, Russia
Advertising Agency: Grey Moscow, Russia
Production Company: Wrong Riga, Latvia
Creative Director: Alexey Artyukhov (Grey Moscow)
Creative Director: Andrey Sivkov (Grey Moscow)
Creative Lead: Eric Groza (Grey Moscow)
Art Director: Ivan Zarutsky (Grey Moscow)
Junior Art Director: Alexey Roschuk (Grey Moscow)
Junior Copywriter: Eduard Boev (Grey Moscow)
Project Manager: Pavel Teslenko (Grey Moscow)
Senior Account Manager: Andrey Glushkov (Grey Moscow)
Account Manager: Alexandra Kolesnikova (Grey Moscow)
Entry URL: http://onedollarlesson.com/
Creative Execution
We've built a 3D paper crafted universe with thousands objects, visualizing money transactions as you've never seen them before. Interactive infographics in the beginning showed users how online fraud has grown. Then, each user received a digital dollar that they could spend in different ways. As the dollar moved along its action packed journey, it transformed like digital origami into trains, planes and boats. Moving from the user's device, to firewalls, and payment servers. Along the way, digital threats emerged from the 3d world, forcing users to learn the secure methods to overcome them.
Visitors from 149 countries
26000+ hours of learning
85% learned to prevent cyber crime (according to online survey)
9000+ downloads of Kaspersky Total Security
Online financial fraud remains a complicated topic for the majority of Internet users. It's difficult to understand and boring to learn. To break down the complexity of online financial fraud once and for all, we decided to turn the world of code into 3D universe, to let users to follow money on its journey all the way to the bank.