Kindle Digital SeeSpectrum by Miami Ad School Miami

SeeSpectrum
The Digital Advert titled SeeSpectrum was done by Miami Ad School Miami advertising agency for Kindle in United States. It was released in Jun 2017.
Advertising campaign for Kindle

Kindle: SeeSpectrum

Brand
Kindle
Media
Digital
Released
June 2017
Posted
June 2017
Market
United States
Industry
Software & Multimedia Productions, SaaS
Agency
Miami Ad School Miami
Art Director
Vrasidas Golemis
Copywriter
Ryan Sparrow
Art Director
Andrea Erali

Credits & Description:

Category: Electronics, Technology
Media: Digital
Brand: Amazon
Brand: Kindle
Agency: Miami Ad School
Geo: United States
Advertising Agency: Miami Ad School, San Francisco, USA
Tutor: Manolo Garcia
Art Directors: Vrasidas Golemis, Andrea Erali
Copywriter: Ryan Sparrow
Published: June 2017
Synopsis:
How can we assist parents with Autistic children during the stage they need it most: diagnosis?
We created SeeSpectrum, an Amazon Fire Kids’ add-on that uses eye-tracking technology to detect Autism Spectrum Disorder in children users. Autistic children focus more on non-social images, such as geometric shapes and inanimate objects,rather than social images of human faces. So, when a child plays on the tablet, SeeSpectrum uses the front camera to track the amount of time the child focuses on non-social images in the videos, games and books provided with the“Freetime” service. Since there’s many activities to play with on the tablet, SeeSpectrum can collect enough observations to determine not only if the child has Autism, but also exactly where the childlies on the Autism Spectrum.