Knauf: OPHIR

Credits & Description:

Advertiser: KNAUF INSULATION
Agency: WHYBIN\TBWA AUCKLAND
Category: Illustration and Graphic Design
Advertising campaign: OPHIR
Camera: Ben Ruffel
Managing Partner: Kelly Bennett (Eleven PR)
Agency Producer: Mark Paisey (Whybin\TBWA\DAN Auckland)
Video Production: Nic Neame (Whybin\TBWA\DAN Auckland)
Voice: Ian Mune
Studio: Peter Stockton (Whybin\TBWA\DAN Auckland)
Executive Creative Director: Andy Blood (Whybin\TBWA\DAN Auckland)
Account Director: Cassidy Meredith (Eleven PR)
Creative Director: Connan James And Craig Farndale (Whybin\TBWA\DAN Auckland)
Account Manager: Sophie Schuler (Eleven PR)
Media: Tia Shaw (Whybin\TBWA\DAN Auckland)

Brief Explanation
‘The Town That Came In From The Cold’. With a recorded temperature of –22°C, Ophir holds the record for being New Zealand’s coldest town. 'Pipes freeze, taps freeze, the streets freeze, even vodka freezes.' Enter Knauf, who offered to insulate the whole town. All 50 residents got their homes insulated with Knauf’s environmentally friendly ‘Earthwool’ product.Then, we brought the remote Ophir to people’s computer screens by creating an HTML interactive replica of Ophir in 3D, that viewers could explore right down to the brass tacks of the buildings and ‘brass monkey’ stories.