Client: Kotak Mahindra Bank
Agency: Fulcro Consulting
Advertising Agency: Fulcro Consulting, Mumbai, India
Executive Creative Director: Akshat Trivedi
Executive Creative Director: Brijesh Parmar
Associate Creative Director: Aman Aggarwal
Published: March 2020
Country: India
Synopsis:
When a woman gets ownership of a two-wheeler, she gives a new meaning to it. It stops being a mode of transport but actually becomes an enabler and equaliser for her.