La Trobe University: Living Landscapes

Credits & Description:

La Trobe University believes in bold thinking with a difference. And as Official Learning Partner of the National Gallery of Victoria’s David Hockney exhibition they had the opportunity to prove it. Inspired by Hockney’s vibrant landscapes and designed to protect them, Living Landscapes is a hands-on experience that invites gallery goers to create a 3D plant in the same way that Hockney creates his art via iPad. Using AR technology each plant is then added to an ever-growing virtual landscape at the installation. And for every plant drawn at the gallery, one is planted in reality at the La Trobe University Wildlife Sanctuary. The result art with an impact that united individuals with a like-minded university to help paint a greener future.
Media: Interactive
Category: Education
URL: http://livinglandscapes.net.au
Client: Julian Murphy/ La Trobe University
Agency: SDWM
Production: Airbag
Country: Australia
Head of Creative Technology: Steven Nicholson
Developer: Brad Hammond
Developer: Stephen Burns
Creative Director: James Orr
Creative Director: Elle Bullen
Producer: Johanna Rayner
Producer: Nick Venn
Account Director: Jarrick Lay
Social Marketing Manager: Phoebe Bullen
Managing Director: Adrian Bosich
Designer: Jake Turnbull