Category: Agency Self-Promo
Media: Film
Agency: Shackleton
Geo: Chile
Advertising Agency: Shackleton, Madrid, Spain
Published: March 2017
Description: La Voz del Corazon (Voice from the Heart) was born as an act of protest where pregnant women with megaphones connected to their developing children heartbeats allowed them, for the first time, being the ones expressing themselves in favor of being born and against the abortion law being discussed in the Chilean parliament. The initiative started in Santiago and it has expanded throughout the world, becoming the most seen and shared pro-life demonstration in history.