Laika Animation Studio: PARANORMAN WEBSITE

Credits & Description:

Advertiser: LAIKA
Agency: NORTH KINGDOM, WIEDEN+KENNEDY, LEGWORK STUDIO
Category: Travel, Entertainment & Leisure
Creative Technologist: Billy McDermott (Wieden + Kennedy)
Executive Creative Director: David Eriksson (North Kingdom)
Production Manager: Lina Andersson (North Kingdom)
Strategic Planning: Matt Kelley (Wieden + Kennedy)
Developer/Developer: Matt Wiggins (Legwork)
Account Services: Gina Keough (Wieden + Kennedy)
Technical Director: Hans Eklund (North Kingdom)
Creative Directors: Jeff Gillette (Wieden + Kennedy)
Executive Creative Directors: Joe Staples (Wieden + Kennedy)
Account Services: Margo Latka (Wieden + Kennedy)
Interactive Producer: Tricia Huetig (Wieden + Kennedy)
Studio Manager: Maya Robers (Wieden + Kennedy)
Information Architect: Michelle Childs (Wieden + Kennedy)
Art Director: Mikael Forsgren (North Kingdom)
Qa: Robb Hand (Wieden + Kennedy)
Executive Creative Directors: Susan Hoffman (Wieden + Kennedy)
Art Director: Caio Lazzuri (Wieden + Kennedy)
Developer/Developer: Keith Driessen (Legwork)
Copy Writer: David Neevel (Wieden + Kennedy)
Creative Directors: Hal Curtis (Wieden + Kennedy)
Digital Designer: Jason Strand (Wieden + Kennedy)
Art Producers: Jennifer Kramer (Wieden + Kennedy)
Account Services: Ken Smith (Wieden + Kennedy)
Art Producers: Krystle Mortimore (Wieden + Kennedy)
Producer: Matt Majohn (Legwork)
Designer: Sean Klassen (Legwork)

Brief Explanation
With its clean, scrolling navigation, the ParaNorman website was designed to carry visitors through a parallaxing storybook experience rich in audio and visual detail. Exploring the site’s trove of ghoulish content took advantage of everything mobile browsers can do, employing a slew of accelerometer and swipe, pinch, drag and flick controls. It also featured a Stop-Motion Zombie Lab, which allowed users to create their own zombie movies while learning about the mind-blowing craft behind ParaNorman. Of the nearly two million visitors to the site, 35,000 spent an average of 6:30 in the Lab (including stop-motion pros like Seth Green).