Land Rover Digital 2013 RANGE ROVER LAUNCH PORTRAIT BANNER by Wunderman New York

2013 RANGE ROVER LAUNCH PORTRAIT BANNER
The Digital Advert titled 2013 RANGE ROVER LAUNCH PORTRAIT BANNER was done by Wunderman New York advertising agency for subbrand: Land Rover Range Rover (brand: Land Rover) in United States. It was released in May 2013.
Advertising campaign for Land Rover

Land Rover: 2013 RANGE ROVER LAUNCH PORTRAIT BANNER

Brand
Land Rover Range Rover  (Land Rover)
Media
Digital
Released
May 2013
Posted
May 2013
Market
United States
Industry
Cars, SUV & Four Wheel Drive
Agency
Wunderman New York
Executive Creative Director
Bob Lukasik

Credits & Description:

Advertiser: LAND ROVER
Agency: WUNDERMAN
Category: Interactive
Senior Copywriter : Carrie Ingoglia (Wunderman NY)
Account Executive: Isabella Josefberg (Wunderman NY)
Senior Art Director: John McGill (Wunderman NY)
Account Executive: Zack Bjork (Wunderman NY)
Executive Creative Director: Bob Lukasik (Wunderman NY)
Account Director: Kathy Strahler (Wunderman NY)
Account Director: Sandy Beck (Wunderman NY)

Brief Explanation
Objective: How do you tell the story of a heritage brand while launching an all-new vehicle?Solution: Create a banner ad in the guise of editorial content.The Portrait unit is an elegant workhorse, packed with content that conveys the heritage of Range Rover as well as the years of innovative engineering behind it through rich, immersive video and a pinnable image gallery.Results: 65 years of innovation is a lot of ground to cover. The Portrait unit does it with aplomb, showing a high interaction rate of over 16% and above average click through rates.