Law Offices of Esteban Gergely: Anniversary

Credits & Description:

Category: Other
Brand: Law Offices of Esteban Gergely
Agency: Wing
Country: United States of America
Divorce happens. It can be a shock sometimes a surprise and a shot out-of-the-blue. Along these lines, the Law Offices of Esteban Gergely turned to Grey's Hispanic advertising agency Wing to execute a campaign that would equally shock.
Utilizing the fact that the removal of a video from YouTube tells a story on its own, Wing created three videos "Honeymoon," "Wedding," and "Anniversary" to show what happens when a divorce happens in today's social media age users remove evidence of their former happy lives.
The three YouTube spots created by Wing use thumbnails to allude to the videosâ content. In the âHoneymoonâ video, âKate & Tommyâ are the subjects of video (alluding to Katie Holmes and Tom Cruise); in the âWeddingâ video, âKatie & Russellâ are the subjects (alluding to Katy Perry and Russell Brand); and in the âAnniversaryâ video, âAshton and Demiâ are the subjects (alluding to Ashton Kutcher and Demi Moore). When a user clicks on any three of these videos, the screen goes to black, stating: âThis video has been removed by the user.â After, users see the tagline âDivorce happensâ and the video showcases the logo of the Law Offices of Esteban Gergely.
The campaign, which launched today, is meant to shock and awe as users are initially searching and expecting to see intimate videos of these now-divorced celebrity couples.
Category: Other
URL: http://www.youtube.com/watch?v=x7R2F-YUXh0; http://www.youtube.com/watch?v=CF1F6jlEvCs
Client: Law Offices of Esteban Gergely
Agency: Wing
Country: United States of America
Chief Creative Officer: Favio Ucedo
CD/Copywriter: Marc Duran
Art Director: brian novoa
Senior Copywriter: Facundo Paglia
Agency Producer: Keyla Hernandez
Editor: Alejandro Ussa
Account team: Daniel Gergely
Account team: Andrés Tello