LBCI Digital CHEYEF HALAK CAPTCHA by Impact BBDO Beirut

CHEYEF HALAK CAPTCHA
The Digital Advert titled CHEYEF HALAK CAPTCHA was done by Impact BBDO Beirut advertising agency for LBCI in Lebanon. It was released in Feb 2013.
Advertising campaign for LBCI

LBCI: CHEYEF HALAK CAPTCHA

Brand
LBCI
Media
Digital
Released
February 2013
Posted
February 2013
Market
Lebanon
Industry
Charities, Foundations, Volunteers, Racial/Ethnic/Handicapped/Minority Awareness
Agency
Impact BBDO Beirut

Awards:

Dubai Lynx 2013
InteractiveFUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESSBRONZE

Credits & Description:

Case Film URL: http://www.awards-creative.com/c7-captcha.html

Website URL: http://www.cheyef7alak.com/

Client LBCI

Product ANTI-DISCRIMINATION

Entrant IMPACT BBDO Beirut, LEBANON

Type of Entry: Interactive: Online Advertising

Category: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS

Title: CHEYEF HALAK CAPTCHA

Product/Service: ANTI-DISCRIMINATION

Entrant Company : IMPACT BBDO Beirut, LEBANON

Advertising Agency : IMPACT BBDO Beirut, LEBANON

Name Company Position

Walid Kanaan Impact Bbdo Regional Executive Creative Director

Jocelyne Tawk Impact Bbdo Digital Account Director

Omar Sadek Impact Bbdo Manager - Content Developemnt

Georges Kyrillos Impact Bbdo Art Director

Chris Jabre Impact Bbdo Copywriter

Rindala Bejjani Cre8menia Project Manager

Brief Explanation:

Due to years of war in Lebanon, the country suffers from the absence and inefficiency of governmental accountability and lack of civic education. Consequently, behavioral problems in the Lebanese society are numerous, from corruption and environmental irresponsibility to racism and traffic misconducts. Inspired by this unshakable Lebanese pride, the 360° campaign which heart lies online, in now tackling racism and discrimination considered as taboo topics in our society.Online Activation served to remind the Lebanese of what humanity meant. In order to browse the Cheyef Halak website, users were wittily imposed to prove their humanity by filling in humanitarian claims instead of random CAPTCHA messages.