Le Club AccorHotels: Seeker, 2

Credits & Description:

Agency: Cossette
Client: Le Club AccorHotels
Product: Hotel Loyalty Programme
Title: Seeker
Media: Cossette Media
Country: Canada
Date Of Campaign: June 29, 2018
Background:
We were asked to build awareness and launch Le Club AccorHotels (LCAH) Rewards Programme through their heritage of luxury within key markets. Markets in Canada and the US with little to no awareness of the brand LCAH. Our job was to pique the curiosity of the industry and drive conversation of the program.
Idea:
Until now, what if you chose to empower your potential guests with a tool that would tell them more about themselves and their travel preferences than they thought they would ever need to know? And use that data to find their ideal travel destination?
Results:
Influencer reactions from the live event were captured on film and used to promote the experience through their own media channels, in-hotels and on owned Accor digital properties, as well as on all paid digital and social channels including Instagram, Twitter, Facebook.