GRAVITY BREWING: THE LAST SUMMER ON EARTH

Credits & Description:

Case Film URL: http://184.154.119.202/~projects/rashad/lb_lastsummer/lb_integrated.html

Social Media URL: https://www.facebook.com/LEBANESEBREW/app_293862387376668

Viral Video URL: http://www.youtube.com/watch?feature=player_embedded&v=4Yrkt9Zybpc

Mobile URL: https://itunes.apple.com/us/app/lb-beer/id545634730?mt=8

Banner URL: http://184.154.119.202/~projects/rashad/lb_lastsummer/lb2/index.html

Application URL: https://bloomerangs.com/lbfacebook/lbbeer.aspx

Additional URL 1: http://184.154.119.202/~projects/rashad/lb_lastsummer/lb1/index.html

Client GRAVITY BREWING

Product LEBANESE BREW

Entrant INTERESTING TIMES Beirut, LEBANON

Type of Entry: Interactive: Integrated Campaign

Category: INTEGRATED CAMPAIGN LED BY INTERACTIVE

Title: THE LAST SUMMER ON EARTH

Product/Service: LEBANESE BREW

Entrant Company : INTERESTING TIMES Beirut, LEBANON

Advertising Agency : INTERESTING TIMES Beirut, LEBANON

Name Company Position

Mo Alghossein Interesting Times Creative Director

Jimmy Francis Interesting Times Creative Director

Ashraf Mansour Interesting Times Strategic Director

Wassim Bassil Interesting Times Managing Director

Tres Colacion Interesting Times Copywriter

Ali El Sayed Interesting Times Art Director

Karim Kazan Interesting Times Creative Director

Anthony Kharat Interesting Times Art Director

Lara Safar Interesting Times Engagement Director

Amer Chamaa Interesting Times Digital Planner

Bahaa Awad Interesting Times Senior Digital Producer

Karam Alghossein Interesting Times Senior Content Producer

Brief Explanation:

We used the ‘2012 End of the World’ hype and turned it into the ultimate deadline that would urge people get out of their comfort zones and push each other to do the things they never had the courage to do. All communication directed people to Lebanese Brew's interactive Facebook page where people could download our mobile app that came with a bold bucket list of things to do before summer ends. The app allowed users to bet virtual bottles of Lebanese Brew, and dare their friends to do something brave in order to win beer.