Levi`s: Levi's X Korea National Ballet

Credits & Description:

Sub Category : Best New Product Launch/Re-Launch at Retail
Company Entering : DDB Korea Group, Seoul
Entry Title : Levi's X Korea National Ballet
Brand : Levi's
Advertiser : Levi's
Advertising Agency : DDB Korea, Seoul
Creative Director : Tim Paradise
Senior Copywriter : Nahil Kang
Art Director : Tim Paradise
Agency Producer : Say-Hwan Kim
Technical Director : Jungmin Choi
Production Company : Alphaville, Seoul
Designer : Dawn-sun Kim
Sound Production Company : Rafael May, Sydney
Special Effects Company : Alphaville, Seoul
The Strategy : Increase awareness of Levi's new jeans.
The Concept : Partner with Levi's National Ballet and create an original ballet in denim to prove how the good the product is.
The Results : Sold out featured jeans of campaign, millions of views, and extremely positive consumer feedback.