Levi`s: Levi's X Korea National Ballet

Credits & Description:

Sub Category : Best New Product Launch/Re-Launch at Retail

Company Entering : DDB Korea Group, Seoul

Entry Title : Levi's X Korea National Ballet

Brand : Levi's

Advertiser : Levi's

Advertising Agency : DDB Korea, Seoul

Creative Director : Tim Paradise

Senior Copywriter : Nahil Kang

Art Director : Tim Paradise

Agency Producer : Say-Hwan Kim

Technical Director : Jungmin Choi

Production Company : Alphaville, Seoul

Designer : Dawn-sun Kim

Sound Production Company : Rafael May, Sydney

Special Effects Company : Alphaville, Seoul

The Strategy : Increase awareness of Levi's new jeans.

The Concept : Partner with Levi's National Ballet and create an original ballet in denim to prove how the good the product is.

The Results : Sold out featured jeans of campaign, millions of views, and extremely positive consumer feedback.