Client: Lexus
Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates
Chief Executive Officer MENA, EMEA Chief Digital Officer: Patou Nuytemans
Client Team Lead: Hadi Ballout
Senior Account Manager: Kenneth Daniel Monis
Account Manager: Apeksha Arora
General Manager: Matthieu Vercruysse
Creative Director: Jean-Pierre De Villiers
Associate Account Director - Social: Ghadeer Khub
Social Media Manager: Meghna George
Social Media Executive: Yazan Al Kayyali
Senior Social Strategist: Stephanie Mukherjee
Social Media Executive: Farah Barakat
Head Of Creative Content: Athina Lalljee
Senior Social Designer: Fady Henen
Graphic Designer: Julie Habib
Content Writer: Sania Lali
Arabic Content Manager: Kinan Shaaban
Head Of Marketing & Brand Operations - Al-Futtaim Motors - Lexus: Saad Abdullah
Digital Marketing Manager - Al-Futtaim Motors - Lexus: Alaa Tarawneh
Country: United Arab Emirates
Published: November 2020
Synopsis:
The Lexus Car Configurator - one of the most unique car shopping experiences in the region.
Powered by a series of linked Facebook Instant Experiences that are interactive and allows car enthusiasts to explore the entire range, customise their favourite model and book a test drive or reserve the car — all right on their newsfeed.