Lexus: Lexus Amazing Mix

Credits & Description:

An innovative new website and interactive promotion has launched as part of the cross-media campaign for the entirely new 2014 Lexus IS sport sedan. The Amazing Mix site presents a stunning video board where the new Lexus IS sedan is front and center. By using the keyboard, the scene's visuals and audio elements change, creating one-of-a-kind custom mixes which can easily be saved and shared via the user's social channels. Participants will have a chance to win tickets to the 2014 Pebble Beach Food and Wine Festival, hotel stay at the event and $2,000, or a $500 cash prize.

Category: Automotive

URL: http://Lexus.com/AmazingMix

Client: Lexus

Agency: ATTIK

Production: ATTIK

Country: United States of America

Executive Creative Director: Simon Needham

Creative Director: Ron Lim

Art Director: Zack Fagin

Senior Copywriter: Mike Brenner

Senior Art Director: Greg Coffin

Additional credits for ATTIK:

Interactive Art Directors: Suzanne Kim, George Tong

Interactive Designer: Gabe Nguyen

Senior Interactive Producer: Alexandria Melton

Senior Account Manager: Amanda D'Aloise



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