LMG Insurance: Safe&Sound Music Player

Credits & Description:

Client: Lmg Insurance
Product: Road Safety Awareness Campaign
Entrant: Bbdo Bangkok, Thailand
Idea: Bbdo Bangkok, Thailand
Production: 1moby Bangkok, Thailand
Editor: May 20 2016 12:00am
Chief Creative Officer: Suthisak Sucharittanonta (BBDO Bangkok)
Executive Creative Director: Anuwat Nitipanont (BBDO Bangkok)
Creative Director: Park Wannasiri (BBDO Bangkok)
Art Director: Panupak Siripakdee (BBDO Bangkok)
Art Director: Kantapon Metheekul (BBDO Bangkok)
Copywriter: Thiti Boonkerd (BBDO Bangkok)
Copywriter: Vachira Pashekrepapon (BBDO Bangkok)
Account Executive: Suphatcha Korcharoenkiat (BBDO Bangkok)
Client Service Director: Kiatikun Siriwetchmongkolchai (BBDO Bangkok)
Group Client Service Director: Adisorn Atikomchakorn (BBDO Bangkok)
Application URL: https://play.google.com/store/...
Describe the campaign/entry:
Introducing SAFE & SOUND Music Player, The world’s first music app for pedestrians’ safer music experience. The built-in mode in music player app allows everyone to enjoy the music while also avoiding road accident. By integrating the Location Tracking feature, users can play their tunes right from the app and walk with their headphones on. When they approach main road or a rail track, where accidents mostly occur, the app will automatically lower the volume of the music to 70% and activating the microphone to allow the surrounding noise to come in by 30%. By doing so, people can be more aware of the surrounding, lowering the risk of accidents. For best music experience, by using smart speed tracking system, SAFE&SOUND mode will not be activated when user is on car or mass transit. The app is available for every music lovers to download on Google Play.
Creative Execution:
Introducing SAFE & SOUND Music Player, The world’s first music app for pedestrians’ safer music experience. The built-in mode in music player app allows everyone to enjoy the music while also avoiding road accident. By integrating the Location Tracking feature, users can play their tunes right from the app and walk with their headphones on. When they approach main road or a rail track, where accidents mostly occur, the app will automatically lower the volume of the music to 70% and activating the microphone to allow the surrounding noise to come in by 30%. By doing so, people can be more aware of the surrounding, lowering the risk of accidents. For best music experience, by using smart speed tracking system, SAFE&SOUND mode will not be activated when user is on car or mass transit. The app is available for every music lovers to download on Google Play.
Describe the results in as much detail as possible.
Safe & Sound Music Player is appreciated by music lovers and significant public figures, including Bangkok Counselor, Thai artists, and journalist. The app has been activated more than 150,000 times since launched and still counting. And most importantly, people are currently listening to music safely 6,000 hours a day.
SAFE&SOUND MUSIC PLAYER IS THE MUSIC APP THAT WAS CREATED TO COMMUNICATE DIRECTLY TO PEOPLE IN THE CITY WHO LOVES TO LISTEN TO MUSIC, TO RAISE AWARENESS OF LMG'S ROAD SAFETY CAMPAIGN AMONG THEM
Introducing SAFE & SOUND Music Player, The world’s first music app for pedestrians’ safer music experience. The built-in mode in music player app allows everyone to enjoy the music while also avoiding road accident. By integrating the Location Tracking feature, users can play their tunes right from the app and walk with their headphones on. When they approach main road or a rail track, where accidents mostly occur, the app will automatically lower the volume of the music to 70% and activating the microphone to allow the surrounding noise to come in by 30%. By doing so, people can be more aware of the surrounding, lowering the risk of accidents. For best music experience, by using smart speed tracking system, SAFE&SOUND mode will not be activated when user is on car or mass transit. The app is available for every music lovers to download on Google Play.