Lowe's: Made in a Minute [image]

Credits & Description:

Agency: Bbdo New York
Client: Lowe's
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Producer: Andrew Gellar
Executive Producer: Kristin Tomborello
Original Music Score: Q Department
Senior Creative Director: Molly Adler/ Mike Sweeney
Associate Creative Director/ Art Director: Carolyn Davis
Associate Creative Director/ Copywriter: Matthew Page
Director of Integrated Production: David Rolfe
Senior Interactive Producer: Carissa Ranelycke
Director of Music and Radio: Rani Vaz
Account Team: Jim Reath/Bob Estrada/Tyler Harris/Marlee Caine
Planning Team: Nicole Landesman/ Nina Hensarling
Creative Technologist: Bear Collins
Designer: Carolyn Davis
Director: Nico Casavecchia/ Liz Rowley
Executive Creative Director: Tim Bayne
Producer: Chadd Dorak
Production Company: 1stavemachine
Description
Made in a Minute is a 360 degree, how-to video series that allows people to learn at their own pace. We broke projects down into 8 steps which loop continuously like a GIF. We shot them separately, then stitched them together in 360, so the same person can be seen demonstrating the entire build. By following the actions and reading the in-set instructions, users can make a designer side table or teepee all by tilting their phone or swiping the screen.