Lurpak Digital Cooking up brand growth by PHD Dubai
The Digital Advert titled Cooking up brand growth
was done by PHD Dubai advertising agency for subbrand: Lurpak Cook's Range (brand: Lurpak) in United Arab Emirates. It was released in Apr 2016.
Lurpak: Cooking up brand growth
Brand
Media
Released
April 2016
Posted
April 2016
Market
Industry
Agency
Awards:
| Mena Effie Awards 2015 | ||
|---|---|---|
| New Products/Services | New Products/Services | Bronze |
Credits & Description:
Title: Lurpak Cooks Range- Cooking up brand growth
Client: Irem Yazlar
Brand Name : Lurpak
Agency: phd dubai
Summary
Credits:
Nawal Nasreddine, Planning Director,
Farah Radwan, Senior Planning Executive,
Lea Bitar, Planning Executive
This case study charts the successful launch of Lurpak Cooks Range, to a consumer who didn’t have a clue how to use the products, and who were timid when it came to experimenting with food. The approach was rooted in translating global creative asserts to the local audience, supported by a solid understanding of consumer behavior.