Macy's: OPENING CREDITS

Credits & Description:

Advertiser: MACY'S
Agency: JWT NEW YORK
Category: Video
Advertising campaign: OPENING CREDITS
Executive Creative Director: Ben James (JWT New York)
Producers: Andrea Curtin (JWT New York)
Producers: Holly Otto (JWT New York)
Art Directors: Chad Baker (JWT New York)
Creative Director: Donnell Johnson (JWT New York)
Planner: Jonathan Fletcher (JWT New York)
EP: Rana Martin
Assistant Editor: Stacy Peterson
Mix: Tom Jucarone (Sound Lounge)
Producer: Tony Cantale
Colorist: Fergus McCall (The Mill)
Composer: Mark Tewerson
Producers: Robin Feldman (JWT New York)
Editor: Steve Gandolfi
Editorial Company: (Cut & Run)
Music: Amber Music
Producer: Ashley Carrier
Executive Producers: Cindy Becker
Assistant Editor: Georgia Dodson
Director: Hank Perlman
DOP: John Lindley
Copywriters: Justin Chen (JWT New York)
Copywriters: Justine Cotter (JWT New York)
Executive Producers: Kevin Byrne
Producers: Loretta Rae (JWT New York)
Art Directors: Raihana Halim (JWT New York)
Camera Operator: Ted Chu

Brief Explanation
As part of its ongoing strategy to highlight the various celebrity designers within its department store, Macy's and JWT, create a mockumentary-style 'sitcom' campaign called "What's In Store?" - centered around a fictitious store manager. This film titled "Opening Credits" served as the introducing to the campaign, spoofing traditional opening sequences found in 1980’s sitcoms in the U.S. Overall, the campaign resulted in the brand quadrupling the amount of both viewers and subscribers to it’s YouTube channel.