Magnum: MAGNUM MOODOMETER

Credits & Description:

Advertiser: UNILEVER / MAGNUM
Agency: LOWE BRINDFORS
Category: User experience
Advertising campaign: MAGNUM MOODOMETER
Creative: Henrik Haeger (Lowe Brindfors)
Creative: Josephine Wallin (Lowe Brindfors)
Creative: Kalle Dos Santos (Lowe Brindfors)
Creative: Henning Wijkmark (Lowe Brindfors)
Creative Director: Patrik Westerdahl (Lowe Brindfors)
Creative Director: Petter Lublin (Lowe Brindfors)
Technical Producer: Tobias Löfgren (Lowe Brindfors)
Strategic Director: Oscar Erlandsson (Lowe Brindfors)
Executive Creative Director: Rickard Villard (Lowe Brindfors)
Global Brand Vice President - Magnum And Fruttare: Sophie Galvani (Unilever)
Production Website: Acne Production (Acne Production)
Global Senior Brand Development Manager/Magnum Cornetto And Fruttare Digital And Social Media: Alper Eroglu (Unilever)
Account Manager: Anna Tanser Wohlin (Lowe Brindfors)
Production Banners: Bannerboy (Bannerboy)
Global Assistant Brand Development Manager/Magnum Digital/Social Media: Camilla Scognamiglio (Unilever)
Account Manager: Jessica Nordlund (Lowe Brindfors)
Digital Producer: Markus Björk (Lowe Brindfors)
Creative: Martin Bartholf (Lowe Brindfors)
Production Sound: Plan8 (Plan8)
Digital Producer: Sofia Jönsson (Lowe Brindfors)
Production Film: It's Showtime (It's Showtime)
Senior Vice President Core Impulse Brands Ice Cream: Mick Van Ettinger (Unilever)
Account Director: Tina Jarlerud (Lowe Brindfors)

Brief Explanation
2013 saw the launch of Magnum Pink & Black, two ice-creams for different moods – Pink, for when you’re feeling fun and effervescent, and Black, for the sophisticated and confident you. With music as a simple and fun approach to illustrate and capture people’s different moods, we created the Magnum Moodometer, an online experience that uses your webcam to turn your computer into a real-life, real-time mixer board. Analysis of your movements as you dance your way through the experience measures your pink- or blackness, and generates a result to share with friends, before you go get your perfect ice-cream.