Make Love Not Scars Digital Beauty Tips by Reshma [image] by Ogilvy & Mather Mumbai
![Beauty Tips by Reshma [image]](https://fcdn.me/03e/fcb/make-love-not-scars-beauty-tips-by-reshma-image-525057508aa8f6f1def9f60b1c.jpg "Beauty Tips by Reshma [image]")
Make Love Not Scars: Beauty Tips by Reshma [image]
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Creativity for Good (White Pencil) | Advertising & Marketing Communications - Not for Profit | Wood Pencil |
| Digital Marketing | Integrated Digital Campaigns | Wood Pencil |
| One Show, 2016 | ||
| Public Relations | Non-Profit - Brands, Products & Services / Brands, Products & Services | Gold Pencil |
Credits & Description:
Agency: Ogilvy & Mather, Mumbai
Client: Make Love Not Scars
Art Director: Harshik Suraiya
Chief Creative Officer: Piyush Pandey
Chief Creative Officer: Rajiv Rao
Copywriter: Geetanjali Jaiswal
Copywriter: Harshik Suraiya
Director: Atul Kattukaran
Executive Creative Director: Kainaz Karmakar
Executive Creative Director: Harshad Rajadhyaksha
Worldwide Chief Creative Officer: Tham Khai Meng
Photographer: Vinit Bhatt
Producer: Shouvik Basu
Producer: Ganesh Pareek
Account Handler: Neha Shah
Account Handler: Rima Wadhwa
Editorial Manager: Bharat Nayak
Planner: Prem Narayan
Every year in India, more than 1000 women are attacked by men using acid that is easily available. Beauty Vlogs by Reshma, an acid attack survivor, sourced signatures on a petition addressed to the Prime Minister of India. This was to end over-the-counter sale of acid. Her plea took the world by storm. What needed 25,000 signatures received over 3,00,000 signatures, strengthening the movement beyond all expectations.