Malibu: Taste of Summer – Mobile Tasting App

Credits & Description:

After years of painstaking research, scientists at MALIBUâs laboratory have discovered a way to manipulate the standard touchscreen technology found in all smartphones to stimulate your taste buds and send specific flavour signals to your brain, letting you taste cocktails directly through your phone. To bring this new technology to the world, AnalogFolk London has created an easy to use application available for free download via the app store, with a fully responsive website and social media activation campaign to spread the word about the new service.
Category: Drinks, alcoholic
URL: http://tasteofsummer.org/
Client: Pernod Ricard
Agency: AnalogFolk London
Country: United Kingdom
Executive Creative Director: Simon Richings
Copywriter: Alistair McKnight
Creative: Daniel Noller
Designer: Lawrence Cox
Developer: Luís Rodrigues
Social Strategist: Tim Parsons
Senior Producer: Stuart Pearman