MARC DORCEL Digital, Case study #HANDSOFF by Marcel Paris
MARC DORCEL: #HANDSOFF
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A DIRECT MARKETING CAMPAIGN | SILVER |
| DIRECT | STRATEGY: ACQUISITIONS | GOLD |
| DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: USE OF DIGITAL MARKETING | GOLD |
| Clio Awards 2015 | ||
| Digital | Product/Service: Microsite | Silver |
| Social Media | Product/Service: Social | Bronze |
| LIA (London International Awards), 2015 | ||
| The NEW | Brand Experience | Silver Winner |
| Epica Awards 2015 | ||
| Digital | Online Social Networks | Bronze |
| Cristal Festival, 2015 | ||
| Digital & Mobile | Culture / Entertainment / Games / Sport | Cristal (Gold) |
| Promo & Direct | Client acquisition | Sapphire (Silver) |
| Promo & Direct | Best use of promo & activation led by digital & social | Emerald (Bronze) |
| Grand Prix Stratégies du Brand Content 2015 | ||
| Etude de cas | - | Grand Prix |
| Etude de cas | Médias sociaux | Prix ex aequo |
| D&AD Awards, 2016 | ||
| Digital Marketing | Use of Social Media | Wood Pencil |
| One Show, 2016 | ||
| Direct | Consumer - Digital / Websites, Microsites & Banners | Silver Pencil |
| Direct | Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing | Bronze Pencil |
| Interactive | Consumer - Websites / Publications & Media | Gold Pencil |
| One Show Entertainment | Consumer - Other Branded Content / User Generated Content | Silver Pencil |
| International ANDY Awards 2016 | ||
| Web Site | Entertainment | Gold |
Credits & Description:
Advertiser: MARC DORCEL
Agency: MARCEL
Geo: France
Account Director: Audrey Tato(Marcel)
Co-CEOs: Charles Georges-Picot(Marcel)
Art Director / Art Director Assistant: Cynthia Trinocque(Marcel)
Executive Creative Directors: Dimitri Guerassimov(Marcel)
Medias Director: Ghislain Faribeault(Marc Dorcel)
CEO: Grégory Dorcel(Marc Dorcel)
Creative Director: Jérémie Bottiau(Marcel)
Developers: Julien Felgueiras (Marcel)
Project Director: Matthieu Blanquet(Marc Dorcel)
eRP Manager: Mélanie Colleou (Marcel)
eRP Manager: Nathalie Rolland(Marcel)
Project Manager: Noëlla Neffati(Marcel)
Co-CEOs: Pascal Nessim (Marcel)
PR: Adeline Anfray(Marc Dorcel)
Chief Creative Officer: Anne de Maupeou(Marcel)
Associate Director: Benjamin Taïeb(Marcel)
Director: Cédric Dubourg(-)
Technical Director / Technical Project Director: Christophe Serret(Marcel)
Developers: Eric Beaufol (Marcel)
Executive Creative Directors: Fabien Teichner (Marcel)
Art Director / Art Director Assistant: Guillaume Leclerc (Marcel)
Motion Designer: Julien Taillez(-)
Technical Director / Technical Project Director: Louis Da Silva (Marcel)
Chairman of the Supervisory Board: Marc Dorcel(Marc Dorcel)
Developers: Marie Tenegal(Marcel)
Copywriter: Xavier Le Boullenger(Marcel)
Editor: Yacine Saadi(-)