MARC DORCEL Digital, Case study #HandsOff [video] [english] by Marcel Paris

The Digital Advert titled #HandsOff [video] [english] was done by Marcel Paris advertising agency for MARC DORCEL in France. It was released in May 2015.

MARC DORCEL: #HandsOff [video] [english]

Released
May 2015
Posted
May 2015
Market
Industry
Creative Director

Awards:

Cannes Lions, 2015
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A DIRECT MARKETING CAMPAIGNSILVER
DIRECTSTRATEGY: ACQUISITIONSGOLD
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: USE OF DIGITAL MARKETINGGOLD
Clio Awards 2015
DigitalProduct/Service: MicrositeSilver
Social MediaProduct/Service: SocialBronze
LIA (London International Awards), 2015
The NEWBrand ExperienceSilver Winner
Epica Awards 2015
DigitalOnline Social NetworksBronze
Cristal Festival, 2015
Digital & MobileCulture / Entertainment / Games / SportCristal (Gold)
Promo & DirectClient acquisitionSapphire (Silver)
Promo & DirectBest use of promo & activation led by digital & socialEmerald (Bronze)
Grand Prix Stratégies du Brand Content 2015
Etude de cas-Grand Prix
Etude de casMédias sociauxPrix ex aequo
D&AD Awards, 2016
DirectDirect Acquisition & RetentionWood Pencil
Digital MarketingUse of Social MediaWood Pencil
New York Festival 2016
Activation & EngagementActivation & Engagement: Products & ServicesThird Prize Award
DigitalDigital (Cyber) Communications: Websites & Microsites: Products & ServicesSecond Prize
MediaBest Use Of Media: Direct & Collateral: Social Media & Viral MarketingSecond Prize Award
Avant-Garde / InnovativeAvant-Garde / Innovative: Avant-Garde Discipline: Activation & EngagementThird Prize Award
DigitalDigital (Cyber) Communications: Craft: HumorThird Prize Award
One Show, 2016
DirectConsumer - Digital / Websites, Microsites & BannersSilver Pencil
DirectInnovation - Innovation in Direct Marketing / Innovation in Direct MarketingBronze Pencil
InteractiveConsumer - Websites / Publications & MediaGold Pencil
One Show EntertainmentConsumer - Other Branded Content / User Generated ContentSilver Pencil
InteractiveInnovation - Websites / WebsitesMerit
International ANDY Awards 2016
Web SiteEntertainmentGold
ADC Annual Awards 2016
DIGITALDIGITAL EXPERIENCES: GUERRILLASilver

Credits & Description:

Title: #HandsOff
Advertiser: MARC DORCEL
Agency: MARCEL
Geo: France
Account Director: Audrey Tato(Marcel)
Co-CEOs: Charles Georges-Picot(Marcel)
Art Director / Art Director Assistant: Cynthia Trinocque(Marcel)
Executive Creative Directors: Dimitri Guerassimov(Marcel)
Medias Director: Ghislain Faribeault(Marc Dorcel)
CEO: Grégory Dorcel(Marc Dorcel)
Creative Director: Jérémie Bottiau(Marcel)
Developers: Julien Felgueiras (Marcel)
Project Director: Matthieu Blanquet(Marc Dorcel)
eRP Manager: Mélanie Colleou (Marcel)
eRP Manager: Nathalie Rolland(Marcel)
Project Manager: Noëlla Neffati(Marcel)
Co-CEOs: Pascal Nessim (Marcel)
PR: Adeline Anfray(Marc Dorcel)
Chief Creative Officer: Anne de Maupeou(Marcel)
Associate Director: Benjamin Taïeb(Marcel)
Director: Cédric Dubourg(-)
Technical Director / Technical Project Director: Christophe Serret(Marcel)
Developers: Eric Beaufol (Marcel)
Executive Creative Directors: Fabien Teichner (Marcel)
Art Director / Art Director Assistant: Guillaume Leclerc (Marcel)
Motion Designer: Julien Taillez(-)
Technical Director / Technical Project Director: Louis Da Silva (Marcel)
Chairman of the Supervisory Board: Marc Dorcel(Marc Dorcel)
Developers: Marie Tenegal(Marcel)
Copywriter: Xavier Le Boullenger(Marcel)
Editor: Yacine Saadi(-)
Marc Dorcel, the European leader of the adult film industry has a problem : sex sells but sex is hard to sell.
Marc has launched the first legal high quality film offer. But on the Internet, people get everything illegally for free, especially adult films.
For a limited time, Marc Dorcel has allowed Internet users to enjoy his high quality film offer for free. But under one condition : watching them while always keeping hands on the keyboard ! On Facebook, Twitter, Youtube and Vine, Marc Dorcel dared them to take on the challenge and try #HandsOff expérience.