Marisa Stores: Marisa Launches a Social Catalog and invites clients to participate in the project

Credits & Description:

Marisa, a Brasilian chain of fashion retail clothing stores,  launched a social catalog and it is inviting the clients to participate in the project.
Marisa Launches a Social Catalog and invites clients to participate in the project
The action proposes that people create looks at the stores and publish photos wearing the collection pieces on Instagram.
Marisa is launching the Autumn/Winter collection in a different way. The catalog with the brand’s novelties for the season will be created in collaboration through Instagram, an app to share photos and videos. To launch the action, some fashion bloggers like Helô Gomes, Lalá Noleto and Mariah Bernardes, published their “selfies” wearing Marisa looks with the hashtag  #OutonoInvernoMarisa (Marisa Autumn/Winter.)
The stores, packed with the new collection pieces, will introduce the action to the clients with point-of-sale material. The shoppers may post pictures wearing their autumn/winter looks with the hashtag #OutonoInvernoMarisa and take part in the virtual catalog until 3/20. Even those that don’t have the application can view the images on the site [www.catalogosocialmarisa.com.br](http://www.catalogosocialmarisa.com.br/), which will have the photos marked with the hashtag, and notice the great variety of looks and styles the collection enables.
Marisa’s Autumn/Winter collection launch campaign began with two panels created by the graphitti artist Felipe Yung, known as Flip, to create the store window on Paulista Avenue and will have other pieces such as POS materials and ads.Spec sheet – Internet
Advertiser: Marisa
Product: Autumn/Winter Collection Launch
General Creative Director: Luiz Sanches
Creative Director: Alessandra Pereira e Eric Benitez
Art Director: Bruno Zampoli
Copywriter: Flavio Reghini
Digital Production Director: Fernando Boniotti
Project Manager: Mayra Otsuka
Producer: Danubia Fujita
Programming: Inkuba
Account Executive: Rodrigo Andrade, Cristina Chacon, Magda Mendonça, Daniela Pierry Gasperini
Planning: Cintia Gonçalves, Paulo Coelho, Vanessa Sakamoto and Marina Mouco
Media: Flavio De Pauw, Carla Durighetto, Kaue Cury, Livia Novaes
Approval: Marcio Goldfarb, Roberta Morelli, Andre Guerra e Narda Oliveira