| Cannes Lions, 2014 | ||
|---|---|---|
| MOBILE LIONS | Rich Media Advertising for Mobile Devices: Products | BRONZE |
| Wave Festival, 2015 | ||
| Mobile | Rich Media Advertsing para Mobile | BRONZE |
| FIAP 2015 | ||
| Innovación en Medios - Público Objetivo | Adultos | Sol de Bronce |
| Internet | Beyond-the-Banner | Sol de Bronce |
Category: Clothing & footwear
Type of entry: Rich Media Advertising for Mobile Devices
Category: Products
Advertiser: LOJAS MARISA
Product/Service: MARISA LINGERIE
Media: Online
Agency: ALMAPBBDO São Paulo, BRAZIL
Client: LOJAS MARISA
Product: MARISA LINGERIE
Entrant: ALMAPBBDO São Paulo, BRAZIL
Type of Entry: Rich Media Advertising for Mobile Devices
Category: Products
Entrant Company : ALMAPBBDO São Paulo, BRAZIL
Advertising Agency : ALMAPBBDO São Paulo, BRAZIL
Production Company : THE GOODFELLAS São Paulo, BRAZIL
Partner/Co President Of The Board: Marcello Serpa (Almapbbdo)
Chief Creative Officer: Luiz Sanches (Almapbbdo)
Creative Director: Bruno Prosperi (Almapbbdo)
Creative Director: Renato Simoes (Almapbbdo)
Digital Creative Director: Luciana Haguiara (Almapbbdo)
Digital Creative Director: Sandro Rosa (Almapbbdo)
Associate Creative Director: Alessandra Pereira (Almapbbdo)
Associate Creative Director: Eric Benitez (Almapbbdo)
Art Director: Andre Leotta (Almapbbdo)
Art Director: Felipe Antoniolli (Almapbbdo)
Copywriter: Felipe Cirino (Almapbbdo)
Copywriter: Leo Avila (Almapbbdo)
Project Manager: Evelina Rios (Almapbbdo)
Creative Technologist: Renato Jun Okida (Almapbbdo)
Digital Production Director: Fernando Boniotti (Almapbbdo)
Photographer: Hugo Treu (Almapbbdo)
Partner: Rodrigo Andrade (Almapbbdo)
Account Group Director: Cristina Chacon (Almapbbdo)
Account Director: Magda Mendonça (Almapbbdo)
Account Supervisor: Mayra Otsuka (Almapbbdo)
Creative Execution:
We ran the photo essay in Playboy magazine (Android version) and VIP magazine (iPad version), two of Brazil’s top men’s magazines.
The photo essay was connected to Marisa's e-commerce. When the lingerie was bought, the models would be undressed, and the reader would receive the lingerie at home.
8,000 new male customers in one month from the day the ad was published.
Marisa is a female fashion brand with an emphasis on lingerie, its best-selling product.
Nearly 100% of Marisa's customers were women.
But how could we change that? How could we bring men closer to the brand, and position Marisa as a good option for gifts?
Most men lack the habit and knowledge to buy lingerie, and that's why they end up choosing other gifts.
So we came up with Strip Commerce. In order to see the models with nothing on in a photo essay in Playboy magazine, the reader would have to buy the lingerie they were wearing.