McDonald's Digital All Day Sunrise by DDB Singapore

All Day Sunrise
The Digital Advert titled All Day Sunrise was done by DDB Singapore advertising agency for McDonald's in Singapore. It was released in Jan 2015.
Advertising campaign for McDonald's

McDonald's: All Day Sunrise

Brand
McDonald's
Media
Digital
Released
January 2015
Posted
January 2015
Market
Singapore
Industry
Fast food
Agency
DDB Singapore

Credits & Description:

McDonald's Singapore is launching the All-Day Breakfast for the long weekend of 1st to 4th January 2014. To promote the breakfast offering, McDonald's via DDB Group Singapore is introducing the world's first All-Day Sunrise. As part of the campaign, it will shoot and live-stream the new year's first sunrises as they happen in some of the most iconic cities around the globe, including Paris, London, Moscow, Istanbul, Dubai and Mumbai. The sunrises will be live-streamed to www.getupandgo.sg. The initiative starts with the world's first city to experience a sunrise in the new year - Gisborne, New Zealand; and moves west along the day to showcase different cities.
Category: Restaurants & fast food
URL: http://www.getupandgo.sg
Client: McDonald's
Agency: DDB Singapore
Country: Singapore