McDonald's Digital I'm lovin' ____, 5 by Cossette Toronto

I'm lovin' ____, 5
The Digital Advert titled I'm lovin' ____, 5 was done by Cossette Toronto advertising agency for McDonald's in Canada. It was released in Feb 2018.
Advertising campaign for McDonald's

McDonald's: I'm lovin' ____, 5

Brand
McDonald's
Media
Digital
Released
February 2018
Posted
February 2018
Market
Canada
Industry
Fast food
Agency
Cossette Toronto
Creative Director
Patrick Michaud
Art Director
Pascal Lefebvre
Copywriter
Ben Duquette

Credits & Description:

Category: Food
Media: Outdoor
Brand: McDonald's
Agency: Cossette
Geo: Canada
Advertising Agency: Cossette, Canada
Group Creative Director: Simon Clancy
Creative Director: Patrick Michaud
Copywriter: Ben Duquette
Art Director: Pascal Lefebvre
Group Account Director: Geoff Wilton
Account Director: Nicole Bakker
Account Supervisor: Leigh Du Temple
Account Executive: Samuel Potvin
Content Strategist: Youri Hollier
Community Managers: Elsa Moufarege, Sarah Morissette
Producer: Lindsay Goeldner
Published: February 2018
Synopsis:
On Valentine's day, McDonald's slogan became a love letter. I'm lovin' it, was changed to I'm lovin' ____ . People were invited to comment their partner's name on the brand's social pages to have it appear on billboards and social media publications across Canada.