Client: McDonald's
Agency: Publicis
Advertising Agency: Leo Burnett KSA, Riyadh, Saudi Arabia
Published: April 2020
Country: Saudi Arabia
Synopsis:
McDonald’s KSA was the 1st Fast food restaurant to get a license to open all night in January, which meant, no one was used to looking for an open restaurant LATE at night. So, we put our message where they couldn't miss. Up, in the night sky.