Metro Trains Digital, Case study Dumb Ways To Die The Game, 6 by McCann Erickson Melbourne

Dumb Ways To Die The Game, 6
The Digital Advert titled Dumb Ways To Die The Game, 6 was done by McCann Erickson Melbourne advertising agency for Metro Trains in Australia. It was released in Feb 2015.
Advertising campaign: Metro: Dumb Ways to Die

Metro Trains: Dumb Ways To Die The Game, 6

Brand
Metro Trains
Media
Digital, Case study
Released
February 2015
Posted
February 2015
Market
Australia
Industry
Public Transport, Mass Transit
Agency
McCann Erickson Melbourne

Awards:

Ad Stars Awards, 2015
MobileProduct & ServiceCrystal
MobileMobile applications / Mobile gamesSilver
MobileMobile CraftBronze
InteractiveOther interactive works (Games/Branded tech)Bronze

Credits & Description:

Title Dumb Ways To Die: The Games
Enter Category Mobile > Mobile applications / Mobile games
Brand Metro
Agency McCann Melbourne