Michelin Digital CrossClimate by Dan Paris, TBWA Paris
The Digital Advert titled CrossClimate
was done by Dan Paris, TBWA Paris advertising agencies for Michelin in France. It was released in Mar 2015.
Michelin: CrossClimate
Brand
Media
Released
March 2015
Posted
March 2015
Market
Industry
Agency
Agency
Credits & Description:
Brand: Michelin
Media: Online
Category: Automotive
Agency: TBWA
Geo: France
Michelin: CrossClimate
See the work at http://crossclimate.michelin.co.uk
Michelin has successfully achieved to fuse summer & winter technologies together in one single tyre to keep people safe in every weather conditions. To illustrate the performance of its new tyres, Michelin created an innovative webGL experience in which people can interact with a real-time weather layer to modify weather conditions in a 3-D immersive world. The experience combines a completely new visual treatment with the latest technical developments and delivers a jaw-opening experience with high level of details & dynamics.
Advertising Agency: TBWA\Paris / DAN Paris, France