Michelin Digital The Right To Race by TBWA\ Singapore
The Digital Advert titled The Right To Race
was done by TBWA\ Singapore advertising agency for Michelin in Singapore. It was released in May 2015.
Michelin: The Right To Race
Brand
Media
Released
May 2015
Posted
May 2015
Market
Industry
Agency
Credits & Description:
Michelin Pilot Sport Experience is an annual event that introduces driving enthusiasts to the MICHELIN Total Performance philosophy, by combining the thrill of motorsports with the safety and performance of MICHELIN tyres. For this year’s event, TBWA Singapore and MediaMonks worked together to create to create “The Right 2 Race” online racing game, where racers are invited to test their driving skills online from 13 May to 16 June and compete for one of 24 spots at the event.
Category: Automotive
URL: https://theright2race.com/
Client: Michelin
Agency: TBWA Singapore
Country: Singapore