Miller Digital BEHIND THE MASK by Geometry Global Moscow

BEHIND THE MASK
The Digital Advert titled BEHIND THE MASK was done by Geometry Global Moscow advertising agency for Miller in Russia. It was released in Oct 2014.
Advertising campaign for Miller

Miller: BEHIND THE MASK

Brand
Miller
Media
Digital
Released
October 2014
Posted
October 2014
Market
Russia
Industry
Beers and Ciders
Agency
Geometry Global Moscow

Awards:

Golden Hammer, 2015
MediaSponsorship & Branded contentDiploma

Credits & Description:

Category Media
Subcategory Sponsorship & Branded content
Entrant agency Geometry Global
Client EFES
Brand Miller
Product/service Beer
Date release 15.10.2014
Advertising agency Geometry Global
Other agency Team Agency
Executive creative director Howard Smeidt
Chief/senior account director Maria Kovaleva
Art director Sergey Golubosvky
Copywriter Alexey Lobanov
Digital designer Anastasia Glybina
Digital designer Denis Lobankov
Account director Irina Makarova
Account director Alexey Kostenko
Website http://phobia.ru/121/
Leading up to and during Halloween, Miller created ‘Behind the Mask’, the first ever branded Russian game-quest – a live, multi-dimensional, experiential ‘Halloween inspired’ game, in an abandoned mask factory. The only way to get to the room was to buy 4 bottles of Miller Genuine Draft in one of Perekrestok stores and get Halloween Mask at the check-out zone as a guaranteed prize and a ticket to the quest.