Milwaukee Police Department: MILWAUKEE POLICE DEPARTMENT WEBSITE

Credits & Description:

Advertiser: MILWAUKEE POLICE DEPARTMENT
Agency: CRAMER-KRASSELT
Category: Charities, Public Health & Safety, Public Awareness Messages
Advertising campaign: MILWAUKEE POLICE DEPARTMENT WEBSITE
Senior Copywriter: Chris Miller (Cramer-Krasselt)
Campaign Manager: Ellena Radovancevic (Cramer-Krasselt)
Retoucher: Gina Ferrise
Interactive Producer: Nicholas Modesto (Cramer-Krasselt)
Creative Director/Vice President: Todd Stone (Cramer-Krasselt)
Creative Director/Vice President: Matt Rand (Cramer-Krasselt)
Executive Creative Director/Supervising Vice President: Chris Jacbos (Cramer-Krasselt)
Chief commercial officer/Executive Vice President: Marshall Ross (Cramer-Krasselt)
Associate Creative Director: Shawn Holpfer (Cramer-Krasselt)
Creative Director/Vice President: Brian Ganther (Cramer-Krasselt)
Creative Director/Vice President: Chris Buhrman (Cramer-Krasselt)
User Experience Strategist: Frank Dalton (Cramer-Krasselt)
Photographer: Jeff Salzer (Salzer Photography)
Senior Art Buyer: Karen Kirsch (Cramer-Krasselt)
Senior Interactive Producer/Vice President: Robin Griffin (Cramer-Krasselt)
Senior Art Director: Zack Schulze (Cramer-Krasselt)

Brief Explanation
To fix the Milwaukee Police Department’s (MPD) image problem with the people it serves, Chief Ed Flynn wanted to make the MPD seem more than just competent or professional- he wanted it to appear innovative. To help create that perception, we gave the MPD a new digital face that is the polar opposite of a typical government website. It not only enhances the MPD’s image, it's also an easy way to generate millions of free impressions. A parallax scroll provides depth and movement, and bold and engaging photography have transformed a typical government site in to a thing of beauty.