Mitsubishi: Night Drive

Credits & Description:

To promote the launch of the 2017 Mitsubishi Mirage and All-New Mirage G4, Mitsubishi launches MirageG4NightDrive.com, a dual screen interactive experience in which drivers use their phone and laptop together to test the Mirage G4’s best features. The Mirage hatchback and Mirage G4 sedan are the first in their price class to offer support for Apple CarPlayTM and Android AutoTM . So Mitsubishi is letting site visitors connect their smartphones to take control of the Mirage G4 on a beautiful, mysterious and sleek midnight racing track. After entering a unique URL, the user takes control of an interactive film, using intuitive kinetic gestures to move the car through various scenes. Features like the rearview camera, turning radius, Hill Start Assist and MPG are highlighted. Agency: 180LA.
Media: Interactive
Category: Automotive
URL: http://mirageg4nightdrive.com/
Client: Mitsubishi
Agency: 180 LA
Production: Picnic
Country: United States of America
Chief Creative Officer: William Gelner
Executive Creative Director: Eduardo Marques
Executive Creative Director: Rafael Rizuto
Creative Director: Cooper Olsen
Copywriter: Drew Botcherby
Art Director: David Miller
Executive Producer: Stephen Fahlsing
Digital Creative Director: Karan Dang
Director of Art & Design: Chris Welsby
Digital Copywriter: Caspar Bock
Digital Art Director: Toon Leysen
Digital Designer: Delaney Maher
Senior UX Designer: Stacey Savage
Creative Technologist: Jefferson Wu
Digital Producer: Chianne Peterson
Digital Art Director: Elias Morales
Account Management Credits:
Group Account Director: Rachel Gilmour
Account Manager: Alexandra Pickett
Account Planning:
Planning Director: Michael Allen
Social Media Manager: Natalie Rodriguez
Content & Engagement Strategist: Faye Ehrich