MLC: Diorama

Credits & Description:

Clemenger BBDO Melbourne and MLC have teamed up to try and save retirement from extinction using real-life retirees in a world-first interactive exhibition at the Australian Museum. The "Let's Save Retirement" campaign, which launches today, aims to encourage Australians to actively engage in preserving their retirement while retaining the choice of working into old age. Clemenger BBDO Melbourne will launch the campaign with the exhibition and release TV, print, outdoor and online executions on Sunday. The Australian Museum exhibition features live-action dioramas showing that retirees are becoming a critically endangered species.
Category: Public interest
URL: http://saveretirement.mlc.com.au/interactive.html
Client: MLC
Agency: Clemenger BBDO, Melbourne
Country: Australia
Creative Director: Ben Couzens
Creative: Luke Thompson
Creative: clark edwards
Executive Producer: sonia von bibra
Creative Chairman: James McGrath Creative Director: Jim Ingram
Group Account Director: Andrew Drougas Account Director: Kyle Abshoff
Digital Account Director: RenukaRajadurai Account Manager: Amy Ross
Executive Planning Director: Paul Rees Jones Planner: Matthew Kingston
Head of PrintProduction: Sharon Adams
Director of Digital: Roger Box
Interactive Creative Director: Ben Keenan
Senior Digital Analyst: Nathan Rogers
Senior Digital Producer - Website: Louise Sergent Senior Digital Producer - banners: Victoria Strike Technical Lead: Daniel Zabinskas