Cristal Awards 2016 | ||
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Media | Telecommunication | Emerald (Bronze) |
Client: Mobily
Country: United Arab Emirates
Agency: Initiative MENA
In markets such as Saudi Arabia, the push is even stronger as some marketers are spreading broader company messages utilizing the Ramadan platform. Mobily is one such example. Initiative MENA in partnership with MullenLowe initiated a new Ramadan campaign ‘Al Jay Afdal – The Best is yet to Come’ for Mobily on these lines.