Mobinil: Control Free

Credits & Description:

Client: Mobinil
Brand Name : Mobinil
Agency: FP7/CAI
Ahmed Hafez, Executive Creative Director,
Maged Nassar, Creative Director,
Tameem Younis, Creative Director,
Sondos Effat, Group Account Director,
Raghda Maghrabi, Account Director,
Ramy Raafat, Senior Account Executive,
Mariam Ghabrial, Strategic Planning Supervisor,
Mostafa Hashish, Strategic Planning Supervisor
Control Packages never spoke to the youth; we had to make a great effort to break through the already well-established perception of it being a product to the masses, to being a product that tailors to the youth, with the launch a full-fledged campaign, showing the youth a situation they all aspired too. A situation free of control, portraying an occasion where authority did not affect them, disregarding controls to make their own decision. We did so using a famous comedian that was relevant to them.