Mr. President: Merry SickMask

Credits & Description:

Media: Direct Marketing/ Digital
Category: Self promotion
Client: Mr. President
Agency: Mr. President
Country: United Kingdom
Date of Release: 12 December 2017
Synopsis:
Because no one likes to go viral at Christmas, Mr. President is introducing “Merry SickMask,” a new initiative designed to keep people healthy and help them spread cheer not germs. The SickMask is a non-prescription, fashion-forward medical face mask that protects and prevents cold-causing germs from spreading. The Merry SickMask campaign features fashionable custom SickMasks in four limited edition designs, modeled by Father Christmas, delivered in pillbox packaging with unofficial prescription instructions. All proceeds from Merry SickMask sales will be donated to King’s College Hospital Charity (http://kchcharity.org.uk/), which funds projects that improve every aspect of health. Visit http://www.merrysickmask.com to learn more and get your own.
Merry SickMask is a new initiative designed to help people spread cheer not germs this Christmas season. The SickMask is a non-prescription, fashion-forward medical face mask that protects and prevents cold-causing germs from spreading. The limited edition SickMasks are handsewn and available in four designs “The Germ,” “The Remedy,” “The Snot” and “The Pills”.
All proceeds from Merry SickMask sales will be donated to King’s College Hospital Charity, which funds projects that improve every aspect of health.