MTV: I Am My MTV

Credits & Description:

Agency: Mtv Wdsba
Client: Mtv International
Creative Director Ignacio Gil
Designer Ignacio Varone
Editor Martín Rocha
Executive Creative Director Sean Saylor
Head of Art Maxi Borrego
Producer Delfina Chiesa
Creative Agency MTV International
Digital Strategist Mikael Fröberg
Marketing Director Tanya Leedekerken
Project Manager Josefina Marfil
After 6 years, MTV International launched a new rebrand. But Instead of only changing the way the channel looks, we changed the way the brand behaves. We moved from “I WANT MY MTV” to “I AM MY MTV”; giving our audience control of the channel in order to create their own interpretation of the brand. We connected the internet to the tv, by using MTV Bump, a responsive web platform that allowed people to create different pieces of content. “I AM MY MTV” allowed us to have an adaptable, constantly updating, yet consistent brand voice.