D&AD 2017 | ||
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Digital Marketing | Websites | Wood Pencil |
Agency: Google Brand Studio
Client: National Park Service
Digital Agency: Stink Digital
Production: Ghost Robot
Description:
America's National Parks belong to everyone. However, most of us aren’t able to experience these incredible places firsthand. For the 100th anniversary of the National Parks Service, we wanted to use Google technology to change that, making five of the most unique - and remote - parks in the system accessible to anyone with a laptop, tablet, or smartphone.
We enlisted park rangers as our guides. Together, we invited everyone to explore The Hidden Worlds of the National Parks. With their expertise and our technology, we took users on incredible adventures you won’t find on any map.