Natwest: Touch ID [video]

Credits & Description:

Agency: SapientNitro
Client: NATWEST / RBS
NatWest's customers want easy, reliable access to their money on the move. They don’t want a sea of complex passwords, secondary authentication devices and desktop-designed experiences.
With the launch of Apple Watch, NatWest had a whole new opportunity to define how customers interact with their money. With innovating on iOS as a core objective, we listened to customers and embraced Apple technology to create real value.
NatWest became the first UK bank to launch an Apple Watch experience which did more than enable balance checking. Customers could also check recent transactions, pay for items with the app alone and use NatWest’s award-winning GetCash feature to access cash without their bank card. In fact, they could leave their wallet at home and carry on with their day as normal! http://rightbrainreview.com/NA...
Bank customers (regardless of brand or region) cite the inconvenient act of logging-in as a frustration. Poorly remembered passwords, byzantine rules, or fumbling with fobs all get in the way of people and their money. Conversely, security is always top of mind, and is the number one concern preventing unconverted customers from engaging with mobile banking. We identified a terrific opportunity to be the first UK-based bank to leverage Apple’s third-party API for TouchID. In just five days 72% of all capable iOS logins were via TouchID App store, reviews went from 3 stars to 4 stars with the release of the update. Over 8000 references to RBS & NatWest on Twitter in the first 24 hours after launch.
Links: http://judgingcreative.com/Tou...