Brand: Nescafé
Agency: OgilvyOne, Athens
Country: Greece
Nescafe Greece used its Facebook timeline cover photo to illustrate fans "liking" its Facebook page in a campaign by OgilvyOne, Athens to promote a new tin design. Last week, an image of 30kg coffee beans in a glass tank was used as the cover photo, and as each fan liked the brand, one bean per fan was removed. Eventually, the new coffee tin was revealed.
Category: Drinks, non-alcoholic
Client: Nescafé
Agency: OgilvyOne, Athens
Country: Greece
Creative Director: Dimitris Savvakos
Art Director: George Lyras
Copywriter: Elektra Pavlaki
Designer: Antonis Theodorakis
Account Manager: Tasos Veliadis
Business Unit Director: Yannis Piperakis Papadakis